Nvidia Turns to Driver-Assistance Market as Robo-Taxis Stall
Nvidia,are semiconductors power data centers, autonomous cars & robots, said on Thursday it plans to enter the market for a technology its helps cars with automated lane-keeping, cruise control & other driver-assistance features.These move are announced as part of the chip company’s annual conference, in which was held online this year, represents a change in direction for Nvidia. Until now, the Santa Clara, California-based company are supplied key technology aimed at making autonomous vehicles that require much more sophisticated computers.
In such vehicles, some of which are known as a (robo-taxis) a remain years away from mass adoption. Its even before the COVID-19 pandemic hammered the world economy, automakers such as a General Motors & Ford were dialing down their expectations for self-driving cars.
Self Driving Assistance Feature in Nvidia Sytem
Many of the driver-assistance features in the new Nvidia system will enable, by the contrast, are already available on high-end vehicles with technology from providers such as Mobileye, the Israeli firm owned by Nvidia data center rival Intel. The Danny Shapiro, senior director of automotive at Nvidia, said the shift in the strategy is aimed at meeting the existing needs of automakers that its struggle are maintaining two systems – one for the driver assistance available today, and one for more advanced self-driving technology for the future.
New Nvidia System
The new Nvidia system means automakers its will be able to use one system for both in saving engineering efforts and using some of the self-driving technology to improve the driver assistance functions, Shapiro said.Its have a single architecture that will enable the automaker to span every potential level of automation they want to deliver and put that software-updatable system in every single vehicle, Shapiro said.The Nvidia’s new self-driving technology uses the “Orin” processing chip these company launched in December. Shapiro said its expected vehicles using the system could start production in early 2023.
The Shapiro declined to comment on pricing or potential automaker customers. someever,its said the Nvidia chips its will be part of a larger system that includes cameras and will likely be built by traditional automotive suppliers such as Continental AG, ZF Friedrichshafen AG or Robert Bosch”We’re the (artificial intelligence) brain that would go into this,” Shapiro said.